Ray Ban's Magic Glasses
Ray Ban's have been coming out with some great digital campaigns, but after seeing this about a year ago it's probably my favourite. Basically using your webcam you can try on different styles of Ray-Ban sunglasses to see what they look like. Yes I did go for the largest pair I could find for the photo.
This is updated with new styles as they come in meaning that what could have been a campaign for a seasonal range has a much longer life span.
However there are two problems with the app:
1) Ray Ban's are a cool brand (not trying to be controversial here) but it doesn't work on a MAC so already most cool people won't be able to use it.
2) Once you've chosen what you like, you can only buy from the USA... Doh!
http://www.ray-ban.com/usa/science/virtual-mirror
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About Me
- Gareth Dix
- "First say to yourself what you would be; and then do what you have to do"
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