3D iPhone4 and iPad App Without the Glasses!

I'm always on the look out for pieces of digital innovation but this one really did blow me away when I saw it.

I'm not a big fan of 3D avatar for me was meh... and the constant barrage of films since that are in 3D don't really interest me at all. Add to that the current fashion for 3D TV - after all who would want to see the Jeremy Kyle show in 3D?

There are a few 3D things that I do think are amazing though:

1: Nintendo 3Ds, have to admit I thought it was just a gimmick until I tried one at the recent Gadget Show Live 2011 at the nintendo stand and the 3D as well as the system itself really blew me away together with not having to wear 3D glasses the effect was really something special.

2: 3D gaming building on that 3D I saw with the 3Ds I headed over to the 18+ area of the gaming section to try out some of the new 1st person shooting games. The 50in 3D TV mixed with the PS3's graphics was mind blowing and definitely gets my vote as a worthwhile use for the recent 3D trend. The only problem is you still have to use 3D glasses.

3: This is the biggie for me. It's not refined yet and it's a pure piece of innovation that I can see a lot of people hopping onto using this. Real 3D for the iPhone 4 and iPad WITHOUT 3D GLASSES.

This is made possible on the Nintendo 3Ds as the screen is relatively small and being a handheld device you can pretty much guarantee that someone will be looking at the screen straight on and a certain distance away. This becomes more complex with 3D Tv as people could be sitting at various distances and angles to the screen. On the iPhone 4 and the iPad Jeremie Francone and Laurence Nigay of the EHCI Research Group have thought outside the box and used the front facing camera to track where the viewer is and change the graphics to suit.

is 2011 really the Year of the Mobile?


Since about 1997, mobile marketers have been proclaiming each year that "This is the year of mobile!" Well I think that this time they could be right, but not necessarily in the way that anyone thought mobile would go.

I remember when WAP was first released here... I also remember it being slow and fairly boring and I think it may have been the speed + lack of creative that have stopped brand marketers especially in the FMCG sector from using mobile as a viable channel of communication.

Even if you're not a fan of Apple or the iPhone you have to admit that without it we'd still be in what I like to refer to as "the dark ages" of mobile marketing. The iPhone was to mobile what the Playstation3 was to Sinclair's Spectrum ZX. A proper smartphone that gave a real internet browsing experience as well as the ability to customise what your phone was capable of via the app store.

Phones are getting smarter though and with the advent of new technologies such as NFC (near field communication) could phones by used as the next bank cards for oyster style payment? But what other pieces of cool mobile technology could we see in the next few years?

The advent of the tablet (yes yes the iPad) in 2010 saw a new revolution in how we use mobile devices, considering 5 years ago Microsoft had given up on the idea as they didn't think it would work and now all of a sudden after Apple released the iPad every major manufacturer is trying to produce a decent competitor.

So what could stop this from happening? Apart from the iPhone and the iPad the other major contributor to this growth in mobile use is that the networks started to offer unlimited data allowances which meant that people could get used to using their phones to be always connected. Fairly recently this has been changed to smaller data allowances, so as more people get smartphones there's a chance that they won't use them to their full potential making the use of rich content a thing of the past again. At least one network here in the Uk is still offering unlimited data, so lets hope they keep it that way!

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"First say to yourself what you would be; and then do what you have to do"