Ray Ban's have been coming out with some great digital campaigns, but after seeing this about a year ago it's probably my favourite. Basically using your webcam you can try on different styles of Ray-Ban sunglasses to see what they look like. Yes I did go for the largest pair I could find for the photo.

FMCG's are notoriously bad at understanding the Digital world is now more about conversation with your consumers instead of force feeding. A great example (again from one of our competitors) of engaging in a conversation with their consumers is Innocent Drinks www.rabbiting-on.com. It's a simple site, in fact a simple idea, but it allows consumers to engage with the brand in a fun way and even without the latest and greatest technology it completely fits the brand.